Comments on: The promise (and failure) of Brandtags.net http://copernicusconsulting.net/the-promise-and-failure-of-brandtagsnet/ Design Research and Strategy Mon, 23 Apr 2012 14:29:00 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Friedbeef http://copernicusconsulting.net/the-promise-and-failure-of-brandtagsnet/#comment-683 Friedbeef Thu, 10 Jul 2008 05:54:30 +0000 http://designresearch.wordpress.com/?p=30#comment-683 Representative sample of internet savvy users interested in marketing I would imagine? Representative sample of internet savvy users interested in marketing I would imagine?

]]> By: dger http://copernicusconsulting.net/the-promise-and-failure-of-brandtagsnet/#comment-682 dger Fri, 30 May 2008 02:06:45 +0000 http://designresearch.wordpress.com/?p=30#comment-682 I am stunned that people are shallow, stupid losers. That was the first thing that popped into my head. dger I am stunned that people are shallow, stupid losers.

That was the first thing that popped into my head.

dger

]]> By: Steve Portigal http://copernicusconsulting.net/the-promise-and-failure-of-brandtagsnet/#comment-681 Steve Portigal Thu, 29 May 2008 22:26:50 +0000 http://designresearch.wordpress.com/?p=30#comment-681 Thanks for this. I was dismayed to see the Web2.0ness of this lead to so much bloggy hype. "The first thing that comes to your mind" is not a deep insight. And in the aggregate, crowdsourced, it's not a deep insight, either. As there's this inexorable push to do "research" in broader and quicker modes, this quick-hit word association thing is probably typical. I mean, I believe there are strong, quick, powerful emotional meanings that we attach to brands and so on, but I don't think we can auto-surface them in a moment or two. Inviting a shallow anonymous reaction pretty much begs for lowest common denominator stuff, doesn't it? Thanks for this. I was dismayed to see the Web2.0ness of this lead to so much bloggy hype. “The first thing that comes to your mind” is not a deep insight. And in the aggregate, crowdsourced, it’s not a deep insight, either.

As there’s this inexorable push to do “research” in broader and quicker modes, this quick-hit word association thing is probably typical.

I mean, I believe there are strong, quick, powerful emotional meanings that we attach to brands and so on, but I don’t think we can auto-surface them in a moment or two.

Inviting a shallow anonymous reaction pretty much begs for lowest common denominator stuff, doesn’t it?

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