Comments on: The Brand as A Self: Web Design as Impression Management http://copernicusconsulting.net/the-brand-as-a-self-web-design-as-impression-management/ Design Research and Strategy Thu, 26 Jan 2012 15:04:30 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: sladner http://copernicusconsulting.net/the-brand-as-a-self-web-design-as-impression-management/#comment-665 sladner Wed, 28 May 2008 18:32:52 +0000 http://designresearch.wordpress.com/?p=23#comment-665 Interesting problem, Nick. I think what you're describing is a typical design conundrum. On the one hand, you need to use dynamic designs. On the other, you need usability. These two are not mutually exclusive; many flashy sites do actually have robust usability as well. Usability should "win out" if you put them head to head, if there is a mission-critical process, e.g., a checkout, registration, sign-up, or process. I would recommend reading some of the content on boxes and arrows on Flash. Interesting problem, Nick. I think what you’re describing is a typical design conundrum. On the one hand, you need to use dynamic designs. On the other, you need usability.

These two are not mutually exclusive; many flashy sites do actually have robust usability as well.

Usability should “win out” if you put them head to head, if there is a mission-critical process, e.g., a checkout, registration, sign-up, or process.

I would recommend reading some of the content on boxes and arrows on Flash.

]]> By: Nick http://copernicusconsulting.net/the-brand-as-a-self-web-design-as-impression-management/#comment-664 Nick Wed, 28 May 2008 17:23:23 +0000 http://designresearch.wordpress.com/?p=23#comment-664 Hi! I just discovered your blog - great content! Regarding "props": this introduces an interesting tension between usability and impressions. The segment I'm targeting expects to see very dynamic, "Flash-y" sites. However they also have notoriously short attention spans and are just a click away from abandoning my site if they can't accomplish what they want or are forced to wait too long. Does usability win out? Hi! I just discovered your blog – great content!

Regarding “props”: this introduces an interesting tension between usability and impressions. The segment I’m targeting expects to see very dynamic, “Flash-y” sites. However they also have notoriously short attention spans and are just a click away from abandoning my site if they can’t accomplish what they want or are forced to wait too long. Does usability win out?

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