Design Research and Strategy
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The New York Times is reporting that WalMart’s new fangled milk jug is getting mixed reviews.
What’s not to like? Plenty, as it turns out.
The jugs have no real spout, and their unorthodox shape makes consumers feel like novices at the simple task of pouring a glass of milk.
The design of the milk jug is so [...]
Categories: product design · user experience
The output from qualitative research is often overwhelming. Unlike quant research, qual findings are often messy and hard to decipher. Here are some techniques to manage the voluminous data of qualitative studies.
Start with clear research questions: in an earlier post I explained how to set up a design research project, step by step. One of [...]
Categories: Research Methods · qualitative research
The data provided through Web analytics offer promise to interaction designers by pointing to potential user experience problems. But interaction designers who think they should base critical design decisions on Web data are misguided at best and downright irresponsible at worst.
Web user experience practitioners recently embraced web-traffic measurement as a user experience research method. This [...]
Categories: qualitative research · user experience · web analytics