For those of you who caught my Ignite TO presentation, here are the slides. For those of you who missed it, below is a text summary that goes with the slides.
I’d like to give thanks to my teacher and friend, Dr. Karen Anderson, whose scholarly work underpins many of the ideas in this presentation.
Slide 1:
This [...]
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Categories: design · facebook · goffman · interaction design · sociology · technology design · user experience
We all use personas in everyday social situations. But, like in many design projects, we use to them to typecast instead of to evoke empathy. Personas, like stereotypes, often result in discriminatory behavior. When used in design, personas can create poor design that disempowers and alienate users.
We all like to know how to treat people [...]
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Categories: design · ethnography · personas · product design · qualitative research · user experience