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sociology

Yesterday, I attended Roger Martin’s presentation of his new book, The Design of Business, hosted at the Ontario College of Art and Design. Roger gave a brief overview of his book and then engaged in a dialogue with the host, Michael Dila, and members of the audience.
Roger explained that some organizations are better able to [...]

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Categories: Blog · anthropology · culture · design · home · innovation · sociology

“But how many people did you talk to?” If you’ve ever done qualitative research, you’ve heard that question at least once. And the first time? You were flummoxed. In 3 short minutes, you can be assured that will never happen again.
Folks, qualitative research does not worry about numbers of people; it worries about deep understanding. [...]

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Categories: Popular · Research Methods · anthropology · culture · design · ethnography · home · interaction design · product design · qualitative research · quantitative research · sample size · sociology · technology design · user experience

Social media “gurus” abound these days. Which ones are worth listening to and which ones are bullshitters?
Philosopher Harry Frankfurt exposed bullshitters in his famous essay “On Bullshit.” The liar knows what the truth is and cares very much about concealing it. The bullshitter, on the other hand, doesn’t care what the truth is and has [...]

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Categories: Popular · Research Methods · bourdieu · class · culture · home · luxury goods · methods · social capital · social media · social networks

The technology consulting firm Gartner is predicting that social scientists will be very much in demand by businesses. Eweek summarizes Gartner’s outline of four types of roles for social scientists:
Web User Experience roles that include UI designers, virtual-assistant designers and interaction directors.
Behavior Analysis roles that include Web psychologists, community designers, and Web/social network miners.
Information Specialist [...]

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Categories: Popular · anthropology · design · sociology · technology design · user experience

Data-driven social experience is an entirely new manner of social interaction, one that obscures our emotional connections to people. Data makes social relationships visible, knowable, and countable in unprecedented ways. But it does not — and cannot — convey the emotional experience of social interaction. I’ve already discussed how digital technologies transform text and time. [...]

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Categories: anthropology · ethnography · facebook · qualitative research · quantitative research · social media · social networks · sociology

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