Design Research and Strategy
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The interview guide is not as important a document as most people think. Most if not all qualitative research would be improved if researchers stopped focusing on the guide, and focused more on the research questions.
Many qualitative researchers have had this very same experience: the client wants to add too many questions focusing too narrowly [...]
Categories: Blog · Research Methods · brand · ethnography · market research · methods · qualitative research
My column in University Affairs has finally been published. In it, I argue that social scientists have both practical and moral reasons to seek out work in the business world:
Social scientists can improve business outcomes by doing what they’ve been trained to do: examine the social practices around the product or service. We are studying [...]
Categories: Blog · Popular · home · management · organizations · sociology
I recently spoke with JohnnyHolland’s Jill Christ and Andrew Harris about research for the design process. The result is an easy-listening podcast, ready for download onto your iPod! Radio Johnny also has a huge number of other, fantastic podcasts.
Jill provides some highlights:
Sam Ladner share her insights about Design Research, and what the Interaction Design community [...]
Categories: Research Methods · design · ethnography · qualitative research · quantitative research
I recently gave a guest lecture to the Master’s of Design students at OCADU on how to research culture. Don’t worry if you missed it, because you can now listen to the same lecture and get the presentation!
Below is the audio and presentation from that lecture. Are you interested in more? Consider Culture Coaching, a new [...]
Categories: Blog · anthropology · culture · design · home · methods · qualitative research · sociology
Copernicus Consulting is pleased to announce that its founder and Principle, Dr. Sam Ladner, will be conducting research with Dr. Catherine Middleton at Ryerson University’s Ted Rogers School of Management. Dr. Ladner will lead the research on the social effects of mobile phones and work/life balance.
“I’m thrilled be working with Catherine on this project,” Dr. [...]
Categories: Popular · Research Methods · ethnography · mobile · qualitative research · sociology