Design Research and Strategy
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Those of you out there who’ve tried it know: recruiting research participants is HARD. Here are a few insights from the research to help you with better recuitment.
Personalized contact with respondents, followed by pre-contact and aggressive follow-up phone calls *: Don’t count on a form letter, email or random tweet to do the job. Capitalize [...]
Categories: Research Methods · methods · qualitative research · quantitative research · sample size · survey · surveys
Why does sample size not matter in qualitative research? Because of the assumptions that qualitative researchers make, namely, that the social world is not predictable. Qualitative researchers believe that people are not like molecules or other objects; people’s actions are not predictable.
But quantitative researchers DO believe that social activity IS predictable. So when they compare [...]
Categories: Research Methods · qualitative research · quantitative research · user experience
We all seem to be running out of time. Time use is an important but often overlooked aspect of design. What do designers need to know about time and time use?
Types of Time
We don’t all use or experience time in the same way. Scholars call two types of time “monochroncity” and “polychronicity.” Polychronicity is defined [...]
Categories: customer satisfaction · design · technology design · time · time use · user experience
Many readers seem to enjoy my qualitative versus quantitative research post. I take this to mean that designers are hungry insight that beyond the requisite (and useless) customer satisfaction survey.
I’m not a huge fan of customer satisfaction surveys because they are usually 100% reliable but 0% valid; they tell you nothing (but consistently tell [...]
Categories: Research Methods · customer satisfaction · product design · quantitative research
In a previous post, I talked about what designers need to know about economic class. How did we learn that economic class can be “seen” in designs? How did we learn that “refined” taste is “upper” class?
In general, use qualitative research at the beginning of a design process to uncover innovations. Use quantitative research at [...]
Categories: Research Methods · qualitative research · quantitative research