Design Research and Strategy
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The blog Economic Sociology has a great post on the “evolution” of qualitative sociology. They note, quite rightly, that the notion of “evolution” is implicit in much of social science, even if it has no bearing on the subject matter at hand. Many sociologists place quantitative research “on top” of the research “evolutionary ladder,” even [...]
Categories: qualitative research · sociology
Why does sample size not matter in qualitative research? Because of the assumptions that qualitative researchers make, namely, that the social world is not predictable. Qualitative researchers believe that people are not like molecules or other objects; people’s actions are not predictable.
But quantitative researchers DO believe that social activity IS predictable. So when they compare [...]
Categories: Research Methods · qualitative research · quantitative research · user experience
Thousands of people arrive at this blog wanting to know what is the difference between qualitative and quantitative research. Qualitative versus quantitative research is by far the most popular post on this blog. In that first post, I explained why sample size doesn’t matter in qualitative research. In this post, I explain why qualitative research [...]
Categories: Research Methods · qualitative research · quantitative research
I am currently teaching a Research Design and Qualitative Methods course at Ryerson University. This is a core course for an interdisciplinary group of students, from social work, to business, to psychology, to sociology to…well you get the picture.
I will be uploading slides from my lectures regularly. See them all at:
http://www.slideshare.net/sladner
I have toyed with adding [...]
Categories: Research Methods · design · qualitative research · quantitative research · technology design · user experience
The output from qualitative research is often overwhelming. Unlike quant research, qual findings are often messy and hard to decipher. Here are some techniques to manage the voluminous data of qualitative studies.
Start with clear research questions: in an earlier post I explained how to set up a design research project, step by step. One of [...]
Categories: Research Methods · qualitative research