Design Research and Strategy
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We all use personas in everyday social situations. But, like in many design projects, we use to them to typecast instead of to evoke empathy. Personas, like stereotypes, often result in discriminatory behavior. When used in design, personas can create poor design that disempowers and alienate users.
We all like to know how to treat people [...]
Categories: design · ethnography · personas · product design · qualitative research · user experience
What do product designers need to know about their end-user? This post provides a broad-stroke overview of the kinds of questions you should answer before you design a new product, particularly new technology products.
The “value orientation model” of anthropology is a great starting point for product design. Your product has to fit within a person’s [...]
Categories: Research Methods · product design · qualitative research · technology design