Design Research and Strategy
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On or around October 7, BlackBerry users in Europe started noticing problems with their email and BlackBerry Messenger (BBM) service. By October 12, the outage had spread to North America. Not all of BlackBerry’s 70 million customers were affected, but a significant portion certainly were.
Copernicus saw an opportunity to understand a little more about the [...]
Categories: BlackBerry · Blog · home · mobile · quantitative research · sociology · survey
Two of us at Copernicus (Sarah and I) are working on a project, funded through Ryerson University, on smartphone usage. One of the key findings we’ve uncovered so far is that people tend to adopt new communication channels (e.g., text) when they purchase new handsets. This new handset/life change correlation is a symbolic ritual that [...]
Categories: Blog · anthropology · culture · design · ethnography · home · market research · mobile · product design · qualitative research · sociology · technology design
In our work with Ryerson University, we are uncovering some interesting findings about domestic mobile phone use. For example, mobile phones are affecting family management:
Smartphones bind families closer: some participants told us that their texting increased when they upgraded to a smartphone. A discrete text to one’s spouse is easily tolerated in the workplace, making [...]
Categories: Blog · culture · ethnography · families · home · market research · mobile · women
I’m thrilled to be managing a research project on mobile technology use through a fellowship at the Ted Rogers School of Management at Ryerson University. I’ve assembled a research team and we have started initial research. Our “ethnographic stretching” exercise lead to some interesting insights:
“Attachment Paradox”: More than one person we talked to said that [...]
Categories: Blog · anthropology · culture · design · ethnography · home · market research · mobile · product design · qualitative research · sociology
Copernicus Consulting is pleased to announce that its founder and Principle, Dr. Sam Ladner, will be conducting research with Dr. Catherine Middleton at Ryerson University’s Ted Rogers School of Management. Dr. Ladner will lead the research on the social effects of mobile phones and work/life balance.
“I’m thrilled be working with Catherine on this project,” Dr. [...]
Categories: Popular · Research Methods · ethnography · mobile · qualitative research · sociology