Design Research and Strategy
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Newsflash from the Obvious File: The New York Times tells us that apparently, women like smart phones! This simplistic understanding of gendered experiences with technology is what makes poor technology. The journalist cites a marketer from AT&T, a supposed “expert” on gender-based design:
David Christopher, the marketing chief of AT&T’s wireless division, said women were [...]
Categories: design · feminism · product design
The music industry is in a pickle. CD sales are falling, big-name artists are signing with touring companies. Independent artists are having a go on their own. The solution, the industry thinks, is to sell its music through mobile phones.
They are dead wrong. Here’s why.
Mobile phone users don’t use music in the same way that [...]
Categories: goffman · mobile · music · product design · technology design · user experience