Posts tagged as:

market research

What does ethnography give you that statistics don’t?

by Sam Ladner on March 26, 2010 · 2 comments

in Blog, ethnography, home, market research, qualitative research, quantitative research, surveys, time

Roger Martin has a great post on Harvard Business Review that summarizes how ethnographic research differs from quantitative surveys.
Martin writes:
Qualitative, and especially observational or ethnographic, research enables us to delve much more deeply into the relationship between our firm and its product/service and the customer. Because we aren’t obsessed about adding all the responses together [...]

2 comments

Tagged as: customer experience, ethnography, market research, qualitative research, quantitative research, statistics

Categories: Blog · ethnography · home · market research · qualitative research · quantitative research · surveys · time

The Birth (And Death) of Market Research: Why Design Research Will Prevail

by Sam Ladner on January 28, 2010 · 9 comments

in Blog, Qualitative Research & Design, Research Methods, design, ethnography, home, market research, product design, qualitative research, quantitative research, survey, surveys

Few would disagree that fundamental economic change is upon us. Business models are crumbling daily. From the auto industry to the banking industry, it is clear that old ways of doing things are no longer working. The market research industry is just as vulnerable to this shift, yet, like the auto industry before it, it [...]

9 comments

Tagged as: design research, ethnography, linkedin, market research, qualitative research, quantitative research

Categories: Blog · Qualitative Research & Design · Research Methods · design · ethnography · home · market research · product design · qualitative research · quantitative research · survey · surveys