Design Research and Strategy
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The bane of many women’s existence appeared in today’s New York Times: irregular clothing sizes. The journalist interviewed one young woman who complained about irregular sizing:
“I can be anywhere from a 0 at Ann Taylor to a 6 at American Eagle,” she said. “It obviously makes it difficult to shop.”
The woman used a body scanner, [...]
Categories: Blog · anthropology · culture · design · product design · sociology · women
My column in University Affairs has finally been published. In it, I argue that social scientists have both practical and moral reasons to seek out work in the business world:
Social scientists can improve business outcomes by doing what they’ve been trained to do: examine the social practices around the product or service. We are studying [...]
Categories: Blog · Popular · home · management · organizations · sociology
I recently gave a guest lecture to the Master’s of Design students at OCADU on how to research culture. Don’t worry if you missed it, because you can now listen to the same lecture and get the presentation!
Below is the audio and presentation from that lecture. Are you interested in more? Consider Culture Coaching, a new [...]
Categories: Blog · anthropology · culture · design · home · methods · qualitative research · sociology
I am a new home owner. Like many new home owners, I am both fascinated and repelled by the most terrifying show on television: Holmes on Homes. This show demonstrates a key aspect to understanding social life: normativity or what “should be.”
For those unfamiliar with the show, allow me to summarize the narrative arc of [...]
Categories: Blog · anthropology · culture · design · home · market research · product design · sociology