Design Research and Strategy
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The LA Times is reporting a shocking finding: men are doing the grocery shopping! In other news, they also apparently buy clothes, change diapers, and book swimming lessons. Will wonders never cease. The Times tells us that the grocery retailers are finally waking up to this supposed gender revolution:
The nation’s biggest food and personal products [...]
Categories: Blog · culture · feminism · food · home · market research · sociology · women
In our work with Ryerson University, we are uncovering some interesting findings about domestic mobile phone use. For example, mobile phones are affecting family management:
Smartphones bind families closer: some participants told us that their texting increased when they upgraded to a smartphone. A discrete text to one’s spouse is easily tolerated in the workplace, making [...]
Categories: Blog · culture · ethnography · families · home · market research · mobile · women
Sociological Images has a great post about product design gone wrong due to stereotypes. Lisa writes that Moto Guzzi motorcycles have created a “lady seat” (I kid you not; that’s what they call it).
Lisa points out, quite rightly, that the only characteristic that makes this a “lady seat” is its size:
So really, it’s just a [...]
Categories: Blog
We all use personas in everyday social situations. But, like in many design projects, we use to them to typecast instead of to evoke empathy. Personas, like stereotypes, often result in discriminatory behavior. When used in design, personas can create poor design that disempowers and alienate users.
We all like to know how to treat people [...]
Categories: design · ethnography · personas · product design · qualitative research · user experience
One poor decision in technology design can lead to a cascading failure for the user experience. One poor decision in the design process can lead to users having no control over the technology. Case in point: the electronic fetal monitor (EFM). Critics argue it is more technology than is needed, leads to more Caesarian sections, [...]
Categories: design · product design · technology design · user experience