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Gladwell sparked quite the social media flare when he claimed recently that social media pundits greatly overestimate social media’s ability to effect social change. He compared the famous civil-rights era lunch-counter sit-ins to the revolutionary activity in contemporary Iran and found good, old-fashioned face-to-face relationships were a more effective mobilization tool than the new-fangled Twitter [...]

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Categories: Blog · anthropology · culture · facebook · home · organizations · qualitative research · sample size · social capital · social media · sociology

I was recently invited to speak at Ottawa’s Social Media Breakfast. The organizers, Simon Chen, Rob Lane and Ryan Anderson, asked me specifically to bring a sociologist’s understanding to social media. Below is my presentation. For the full version, with the notes, visit the full slideshare version.
My essential argument for the presentation was that we [...]

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Categories: Blog · bourdieu · design · facebook · goffman · home · interaction design · market research · social capital · social media · social networks · sociology · technology design · user experience

For those of you who caught my Ignite TO presentation, here are the slides. For those of you who missed it, below is a text summary that goes with the slides.
I’d like to give thanks to my teacher and friend, Dr. Karen Anderson, whose scholarly work underpins many of the ideas in this presentation.
Slide 1:
This [...]

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Categories: design · facebook · goffman · interaction design · sociology · technology design · user experience

Data-driven social experience is an entirely new manner of social interaction, one that obscures our emotional connections to people. Data makes social relationships visible, knowable, and countable in unprecedented ways. But it does not — and cannot — convey the emotional experience of social interaction. I’ve already discussed how digital technologies transform text and time. [...]

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Categories: anthropology · ethnography · facebook · qualitative research · quantitative research · social media · social networks · sociology

The digital availability of social information has lead many to think it’s a crisis of privacy. It is not; it is a crisis of identity management. Designers of online profiles should think about privacy as the management of identity, which can be an easily damaged piece of social information. Users who can control access to [...]

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Categories: goffman · product design · social media

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