Design Research and Strategy
Posts tagged as:
I am a big fan of MUJI, the simple Japanese housewares company. So I was quite interested to read a post by their art director Kenya Hara on the New York Times’s “Room for Debate.” Hara argues that Japanese people have
…a special ability to focus fully on what’s right in front of our eyes. We [...]
Categories: anthropology · culture · design · discourse analysis · food · product design · sociology
Designers are already discourse analysts, they just don’t know it. These designers can produce more innovative ideas by adopting a more systematic approach to their intuitive discourse analysis.
Discourse analysis the practice of deciphering the meaning of “texts.” Anything can be a “text.” Television commercials, Us Weekly, a trial transcript — these are all “texts.” Famous [...]
Categories: Research Methods · discourse analysis · product design · qualitative research
Designers don’t really see themselves as playwrights but in reality, designers are writing scripts – complete with stage directions – for every user. And like all actors, what users really want to do is direct.
The French government learned this the hard way. In a fit of charity, the government decided Africa needed electric light. Noting [...]
Categories: Research Methods · design scripts · product design · technology design