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design reseach

I’m currently forming research questions for an ethnography of Toronto-based technology and design workers. I am working through this question: is Twitter a “place”?
In her 2000 book Virtual Ethnography, Christine Hine argues that there are two analytic strategies to see “cyberspace.” First, one can view it as a “place,” where social norms emerge. Or second, [...]

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Categories: design · ethnography · product design · qualitative research · social media · technology design · user experience

We bandy about the word “average” all the time. What exactly IS an average, and how does it help design research?
Use the average to quickly summarize something that is already a number: minutes, ages, heights, visits, etc. Don’t use the average to explain something that needs more detail. And keep in mind, the average gets [...]

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Categories: Research Methods · product design · qualitative research · quantitative research

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