Two of us at Copernicus (Sarah and I) are working on a project, funded through Ryerson University, on smartphone usage. One of the key findings we’ve uncovered so far is that people tend to adopt new communication channels (e.g., text) when they purchase new handsets. This new handset/life change correlation is a symbolic ritual that [...]
Categories: Blog · anthropology · culture · design · ethnography · home · market research · mobile · product design · qualitative research · sociology · technology design