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card sorting

Dori Tunstall has written a fantastic post that details how a simple card sort can become a deeper exercise in analysis. Dr. Tunstall is a PhD anthropologist and the University of Illinois at Chicago. She explains how anthropology takes design research to a deeper level in card sorting, a common technique for information architecture:
“In addition [...]

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Categories: Research Methods · design · product design · qualitative research · technology design · user experience

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