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anthropology

I had the privilege to work under Roger Martin when I worked at the Institute for Competitiveness and Prosperity. Roger’s got much to say about innovation, and I find his take to generally reinforce the “qualitative lens” Copernicus takes to its projects. Roger recently wrote for Harvard Business Review that companies don’t get growth from [...]

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Categories: Blog · anthropology · design · ethnography · home · market research

I’m thrilled to be managing a research project on mobile technology use through a fellowship at the Ted Rogers School of Management at Ryerson University. I’ve assembled a research team and we have started initial research. Our “ethnographic stretching” exercise lead to some interesting insights:
“Attachment Paradox”: More than one person we talked to said that [...]

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Categories: Blog · anthropology · culture · design · ethnography · home · market research · mobile · product design · qualitative research · sociology

Canadians love spring. If you’re not Canadian, I bet you’re thinking, “Of course they do; everyone does.” Ah but you do not “verstehen” Canada if you say such things. Indeed, I didn’t even “verstehen” Canada growing up on the West Coast — we didn’t even have snow!
Spring is approaching in Canada, and we feel it. [...]

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Categories: Blog · anthropology · class · discourse analysis · goffman · social networks · technology design · web analytics

Autumn Rituals: Buying Jeans
Ritual plays an important role in our lives. Emile Durkheim noted in The Elementary Forms of Religious Life that ritual bookends our experience of time:
The division into days, weeks, months, years, etc., correspond to the periodical recurrence of rites, feasts, and public ceremonies.
Time passes, in part, because we create rituals to signal [...]

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Categories: Blog · anthropology · brand · culture · home · market research · sociology · time

“But how many people did you talk to?” If you’ve ever done qualitative research, you’ve heard that question at least once. And the first time? You were flummoxed. In 3 short minutes, you can be assured that will never happen again.
Folks, qualitative research does not worry about numbers of people; it worries about deep understanding. [...]

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Categories: Popular · Research Methods · anthropology · culture · design · ethnography · home · interaction design · product design · qualitative research · quantitative research · sample size · sociology · technology design · user experience

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