Design Research and Strategy
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The output from qualitative research is often overwhelming. Unlike quant research, qual findings are often messy and hard to decipher. Here are some techniques to manage the voluminous data of qualitative studies.
Start with clear research questions: in an earlier post I explained how to set up a design research project, step by step. One of [...]
Categories: Research Methods · qualitative research
Designers don’t really see themselves as playwrights but in reality, designers are writing scripts – complete with stage directions – for every user. And like all actors, what users really want to do is direct.
The French government learned this the hard way. In a fit of charity, the government decided Africa needed electric light. Noting [...]
Categories: Research Methods · design scripts · product design · technology design