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Why should social scientists work in business?

by Sam Ladner on April 7, 2011 · 2 comments

in Blog, Popular, home, management, organizations, sociology

My column in University Affairs has finally been published. In it, I argue that social scientists have both practical and moral reasons to seek out work in the business world:

Social scientists can improve business outcomes by doing what they’ve been trained to do: examine the social practices around the product or service. We are studying the social practices first, and the product’s role in those social practices second.

Read the entire post…

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Categories: Blog · Popular · home · management · organizations · sociology

{ 2 comments… read them below or add one }

1 Leah May 23, 2011 at 6:14 pm

Really enjoyed this column. Such a positive perspective on this issue as well as a good encapsulation of some of the reasons I’ve decided to pursue a career in business (and hopefully in design research) rather than academia. I can’t wait to share it with others.

I must also say, as a first time commenter, I am very happy to have found your blog. I’m a sociology doctoral student and ethnographer who is graduating this summer, and it’s great to have a resource like this available as I make the transition back to the business world. Thank you!


2 Sam Ladner May 23, 2011 at 9:27 pm

HI Leah,
So glad you got something out of it! Best of luck with your (non-academic) path.


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