Coperncius Consulting uncovers insights. We also guide our clients through the difficult process of applying those insights in meaningful ways.

Coperncius Consulting uncovers insights. We also guide our clients through the difficult process of applying those insights in meaningful ways. This can mean designing creating a new product, a new Web site, a new service, or even a new organization. We have worked with Fortune 1000 companies including Roche, Genentech, GSK, Citibank, Moneris, Citi Cards, Dell Computers and VeriSign.

Consumer Product Case Study

Our client manufactures re-usable lunch bags. We partnered with a design firm to improve their current offerings. Our job was to define a creative territory for the designers to create a meaningful, innovative product. We conducted in-home interviews with consumers who take their lunch to work. We found, interestingly, that “bringing your lunch” is about frugality, but that doesn’t mean these consumers won’t buy new products. Indeed, they were very willing to buy products that confirmed their value system of saving and reusing. We created a report and design personas to help the designers create an on-target product.

Marketing Case Study

Our client was a pharmaceutical company looking to improve patient adherence to medication. Through home ethnography, we discovered that gender played a distinct role — but not in the ways you might think. Women tend to carry purses, which makes discreet consumption of medication possible. We recommended gender-appropriate product design, as well as gendered versions of information packages.

B2B Case Study

Our client was a large financial services company who serves both consumers and businesses. We took our client on field interviews with small business owners so they could learn first-hand what it means to run a small business today. We quickly identified that loyalty could be easily created by small, personalized experiences. So we recommended spending less on direct mail and more on telephone calls and personal visits, which saves money. We showed our clients how uniquely plugged in small business owners are influential in their small business networks.

Organizational Change Case Study

We helped two merging companies create strong social ties. We partnered with a design innovation firm who employed us directly to conduct the research. Our client was a pharmaceutical company, who wished to understand the cultural dimension of this merger with a younger biotechnology company. We conducted a literature review of mergers and organizational culture. We completed over 15 interviews, plus several months of informal observation and conversation with stakeholders. Additionally, we conducted a quantitative survey to verify the qualitative findings. We produced a report, which detailed the differences in cultural norms, and ways to avoid organizational breakdown. Among our recommendations were innovative art-based events that would build social capital and encourage honest discussion.

Technological Change Case Study

Our client was an engineering firm hoping to innovate. This company is changing the way it seeks and conducts business, and hopes to employ a cutting-edge technology to improve its competitiveness. We partnered with a design firm to provide the human insights into this work. We conducted interviews, did a brief literature review, and observed everyday work to produce a report. Our report provided specific configurations for the technology platform, but also general organizing principles for the organization such as reconfiguring their office space, and beginning daily “stand up meetings.”

High Technology Case Study

Our client was a large, business-to-business organization that relied heavily on its partners to sell its primary product. We brought together our client with a business partner for an on-site collaboration and insight session. We helped our client understand the on-the-ground reality of their partners’ business and recommended specific best practices to be adopted by other partners.

We provide:

  • Insightful research on how consumers and employees really behave
  • Measurement plans to track improvement
  • Collaborative but structured facilitation sessions

We do not provide:

  • 100-slide PowerPoint decks
  • “Interesting” findings that have no application
  • Unstructured “brainstorming” sessions
  • No way to measure a project’s success

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qualitative research
product design
Research design
In-depth Interviewing
Usability testing
Consumer Electronics
High technology
Health Care