Projects

Coperncius Consulting uncovers insights. We also guide our clients through the difficult process of applying those insights in meaningful ways.

Coperncius Consulting uncovers insights. We also guide our clients through the difficult process of applying those insights in meaningful ways. This can mean designing creating a new product, a new Web site, a new service, or even a new organization. We have worked with Fortune 1000 companies in the health industry, financial services, consumer electronics, and high technology.

Consumer Electronics Case Study

Our client was a consumer electronics manufacturer looking to create new value using its online store. Using ethnographic evidence, we discovered the way in which consumers begin shopping for a computer almost always included reams of scribbled notes. We recommended the creation of an online “clipboard” which would be more accurate, portable, and shareable than paper.

High Technology Case Study

Our client was a large, business-to-business organization that relied heavily on its partners to sell its primary product. We brought together our client with a business partner for an on-site collaboration and insight session. We helped our client understand the on-the-ground reality of their partners’ business and recommended specific best practices to be adopted by other partners.

Health Care Case Study

We partnered with a design firm to help a global pharmaceutical company embed innovation into their organization. We designed ethnographic training courses to help sales professionals better understand the cultures of their customers. We also assisted sales directors in creating a process for ongoing innovation.

We provide:

• Insightful research on how consumers and employees really behave
• Measurement plans to track improvement
• Collaborative but structured facilitation sessions

We do not provide:

• 100-slide PowerPoint decks
• “Interesting” findings that have no application
• Unstructured “brainstorming” sessions
• No way to measure a project’s success