New handset, new life: smartphone upgrades and new tech adoption

by Sam Ladner July 12, 2011

Two of us at Copernicus (Sarah and I) are working on a project, funded through Ryerson University, on smartphone usage. One of the key findings we’ve uncovered so far is that people tend to adopt new communication channels (e.g., text) when they purchase new handsets. This new handset/life change correlation is a symbolic ritual that [...]

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Domestic mobile phone use: initial findings

by Sam Ladner June 15, 2011

In our work with Ryerson University, we are uncovering some interesting findings about domestic mobile phone use. For example, mobile phones are affecting family management:
Smartphones bind families closer: some participants told us that their texting increased when they upgraded to a smartphone. A discrete text to one’s spouse is easily tolerated in the workplace, making [...]

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Mobile Insights: what do people do with their phones?

by Sam Ladner May 20, 2011

I’m thrilled to be managing a research project on mobile technology use through a fellowship at the Ted Rogers School of Management at Ryerson University. I’ve assembled a research team and we have started initial research. Our “ethnographic stretching” exercise lead to some interesting insights:
“Attachment Paradox”: More than one person we talked to said that [...]

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Putting customers into sizing: a revolution in fashion?

by Sam Ladner April 25, 2011

The bane of many women’s existence appeared in today’s New York Times: irregular clothing sizes. The journalist interviewed one young woman who complained about irregular sizing:
“I can be anywhere from a 0 at Ann Taylor to a 6 at American Eagle,” she said. “It obviously makes it difficult to shop.”
The woman used a body scanner, [...]

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Why should social scientists work in business?

by Sam Ladner April 7, 2011

My column in University Affairs has finally been published. In it, I argue that social scientists have both practical and moral reasons to seek out work in the business world:
Social scientists can improve business outcomes by doing what they’ve been trained to do: examine the social practices around the product or service. We are studying [...]

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