I’m thrilled to be managing a research project on mobile technology use through a fellowship at the Ted Rogers School of Management at Ryerson University. I’ve assembled a research team and we have started initial research. Our “ethnographic stretching” exercise lead to some interesting insights:
“Attachment Paradox”: More than one person we talked to said that their mobile phone meant nothing to them. “It’s just a device. There’s no attachment to it,” said one person. Yet, this same person said she’d “panic” if she lost it. How can they be anxious of its loss, yet “unattached” at the same time? Again, more work to be done here.
Check out some of the other insights on the Mobile Work Life project Web site