Comments for Copernicus Consulting http://copernicusconsulting.net Design Research and Strategy Thu, 26 Jan 2012 15:04:30 +0000 http://wordpress.org/?v=2.9.1 hourly 1 Comment on The Birth (And Death) of Market Research: Why Design Research Will Prevail by Is rapid ethnography possible?: A cultural analysis of academic critiques of private-sector ethnography (Part 2 of 2) | Ethnography Matters http://copernicusconsulting.net/market-research-differ-design/#comment-1633 Is rapid ethnography possible?: A cultural analysis of academic critiques of private-sector ethnography (Part 2 of 2) | Ethnography Matters Thu, 26 Jan 2012 15:04:30 +0000 http://copernicusconsulting.net/?p=479#comment-1633 [...] of gender performativity (Butler, 1990). Corporate ethnographers will eliminate the “laundry list syndrome” if they refer to theory. This practice of theory also has a happy coincidence of making [...] [...] of gender performativity (Butler, 1990). Corporate ethnographers will eliminate the “laundry list syndrome” if they refer to theory. This practice of theory also has a happy coincidence of making [...]

]]> Comment on Culture Coaching Sessions: Improve your cultural IQ! by Dr. Khalid Hasan http://copernicusconsulting.net/culture-coaching-sessions-improve/#comment-1624 Dr. Khalid Hasan Thu, 29 Dec 2011 10:41:09 +0000 http://copernicusconsulting.net/?page_id=531#comment-1624 Dear Sam, I have just completed listening your coaching session on culture. It is simply excellent. I am a market and social researcher. It has enriched my knowledge and the need for in-depth understanding about culture. I will urge other researchers should listen to it and be in touch with you. Good luck! Khalid Hasan PhD; Nielsen Dear Sam,

I have just completed listening your coaching session on culture. It is simply excellent. I am a market and social researcher. It has enriched my knowledge and the need for in-depth understanding about culture. I will urge other researchers should listen to it and be in touch with you. Good luck!
Khalid Hasan PhD; Nielsen

]]> Comment on Design research podcast by We interrupt your regular scheduled programming…. | ReenieLarson http://copernicusconsulting.net/design-research-podcast/#comment-1601 We interrupt your regular scheduled programming…. | ReenieLarson Mon, 24 Oct 2011 03:33:09 +0000 http://copernicusconsulting.net/?p=538#comment-1601 [...] listened to a really interesting podcast where Sam Ladner talked about Research Design and the opportunities for sociological researchers related to working in groups in an on-line [...] [...] listened to a really interesting podcast where Sam Ladner talked about Research Design and the opportunities for sociological researchers related to working in groups in an on-line [...]

]]> Comment on The Birth (And Death) of Market Research: Why Design Research Will Prevail by Sam Ladner http://copernicusconsulting.net/market-research-differ-design/#comment-1599 Sam Ladner Fri, 14 Oct 2011 13:43:07 +0000 http://copernicusconsulting.net/?p=479#comment-1599 Thanks for taking the time to comment, Gene! Thanks for taking the time to comment, Gene!

]]> Comment on The Birth (And Death) of Market Research: Why Design Research Will Prevail by Gene Moy http://copernicusconsulting.net/market-research-differ-design/#comment-1598 Gene Moy Fri, 14 Oct 2011 13:40:10 +0000 http://copernicusconsulting.net/?p=479#comment-1598 Difficult to follow the line of reasoning here, but the problem for me is that "selling to everyone" requires a marshalling of markets and resources that is simply impossible for the mom and pop or generally speaking the small business owner to do. It is OK for Amazon and eBay, these are market aggregators, but, if the Long Tail tells you anything it is that the implication for the small biz owner is to specialize not in a product, but diversify offerings within a category or range of products, like appliance parts or baking supplies. Difficult to follow the line of reasoning here, but the problem for me is that “selling to everyone” requires a marshalling of markets and resources that is simply impossible for the mom and pop or generally speaking the small business owner to do. It is OK for Amazon and eBay, these are market aggregators, but, if the Long Tail tells you anything it is that the implication for the small biz owner is to specialize not in a product, but diversify offerings within a category or range of products, like appliance parts or baking supplies.

]]> Comment on The Birth (And Death) of Market Research: Why Design Research Will Prevail by Design Research VS Market Research « CBi China Bridge http://copernicusconsulting.net/market-research-differ-design/#comment-1597 Design Research VS Market Research « CBi China Bridge Fri, 14 Oct 2011 05:27:09 +0000 http://copernicusconsulting.net/?p=479#comment-1597 [...] his article The Birth and Death of Market Research: Why Design Research Will Prevail, the author Sam Ladner argues that market research is not actual anymore, and it is only suitable [...] [...] his article The Birth and Death of Market Research: Why Design Research Will Prevail, the author Sam Ladner argues that market research is not actual anymore, and it is only suitable [...]

]]> Comment on The Birth (And Death) of Market Research: Why Design Research Will Prevail by Sam Ladner http://copernicusconsulting.net/market-research-differ-design/#comment-1596 Sam Ladner Thu, 13 Oct 2011 23:03:52 +0000 http://copernicusconsulting.net/?p=479#comment-1596 Of course you're right; there is still a "mass market." But the market research way of knowing this mass market isn't going to help people innovate or come up with new products. They will get more...white bread. As it were. The idea of the "typical" or "average" person/voter/mom-on-the-go is almost unusable for the innovation process. it's much more fruitful if you start looking at difference -- not similarity. Do we still have to know the "mass audience"? Of course. But I'm arguing that it's outlived its ability to give us insight. Of course you’re right; there is still a “mass market.” But the market research way of knowing this mass market isn’t going to help people innovate or come up with new products. They will get more…white bread. As it were. The idea of the “typical” or “average” person/voter/mom-on-the-go is almost unusable for the innovation process. it’s much more fruitful if you start looking at difference — not similarity.

Do we still have to know the “mass audience”? Of course. But I’m arguing that it’s outlived its ability to give us insight.

]]> Comment on The Birth (And Death) of Market Research: Why Design Research Will Prevail by leorayman http://copernicusconsulting.net/market-research-differ-design/#comment-1595 leorayman Thu, 13 Oct 2011 21:46:16 +0000 http://copernicusconsulting.net/?p=479#comment-1595 It all makes sense. Except if you're trying to sell sliced white bread to millions and millions of people. We're still more of a We species than a Me species, even if we don't realise it. And despite all the media on offer, people still hone-in on, and talk about the same TV, even if they watch it at different times. This stuff is cool. But microresearch = micromarketing. It all makes sense.
Except if you’re trying to sell sliced white bread to millions and millions of people.
We’re still more of a We species than a Me species, even if we don’t realise it.
And despite all the media on offer, people still hone-in on, and talk about the same TV, even if they watch it at different times.
This stuff is cool. But microresearch = micromarketing.

]]> Comment on The Birth (And Death) of Market Research: Why Design Research Will Prevail by Putting people first » The birth (and death) of market research: why design research will prevail http://copernicusconsulting.net/market-research-differ-design/#comment-1594 Putting people first » The birth (and death) of market research: why design research will prevail Wed, 12 Oct 2011 15:32:54 +0000 http://copernicusconsulting.net/?p=479#comment-1594 [...] Read article   Leave a Reply [...] [...] Read article   Leave a Reply [...]

]]> Comment on New handset, new life: smartphone upgrades and new tech adoption by Design Research Bias http://copernicusconsulting.net/handset-life-smartphone-upgrades/#comment-1592 Design Research Bias Sun, 02 Oct 2011 21:39:17 +0000 http://copernicusconsulting.net/?p=543#comment-1592 [...] Also: a link to an interesting article on when/how people adopt new communication technology: http://copernicusconsulting.net/handset-life-smartphone-upgrades/ [...] [...] Also: a link to an interesting article on when/how people adopt new communication technology: http://copernicusconsulting.net/handset-life-smartphone-upgrades/ [...]

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