user experience

The technology consulting firm Gartner is predicting that social scientists will be very much in demand by businesses. Eweek summarizes Gartner’s outline of four types of roles for social scientists:
Web User Experience roles that include UI designers, virtual-assistant designers and interaction directors.
Behavior Analysis roles that include Web psychologists, community designers, and Web/social network miners.
Information Specialist [...]

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Categories: Popular · anthropology · design · sociology · technology design · user experience

In an earlier post, I examined how text is transformed when it is created and shared in digital form. In this post, I argue that time itself is transformed when it is represented in digital format. To illustrate, consider my experiment with my Filofax.
Yes, I said Filofax. I still have one. I haven’t filled it [...]

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Categories: design · discourse analysis · product design · qualitative research · technology design · time · user experience

I’m currently forming research questions for an ethnography of Toronto-based technology and design workers. I am working through this question: is Twitter a “place”?
In her 2000 book Virtual Ethnography, Christine Hine argues that there are two analytic strategies to see “cyberspace.” First, one can view it as a “place,” where social norms emerge. Or second, [...]

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Categories: design · ethnography · product design · qualitative research · social media · technology design · user experience

We all use personas in everyday social situations. But, like in many design projects, we use to them to typecast instead of to evoke empathy. Personas, like stereotypes, often result in discriminatory behavior. When used in design, personas can create poor design that disempowers and alienate users.
We all like to know how to treat people [...]

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Categories: design · ethnography · personas · product design · qualitative research · user experience

Why does sample size not matter in qualitative research? Because of the assumptions that qualitative researchers make, namely, that the social world is not predictable. Qualitative researchers believe that people are not like molecules or other objects; people’s actions are not predictable.
But quantitative researchers DO believe that social activity IS predictable. So when they compare [...]

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Categories: Research Methods · qualitative research · quantitative research · user experience

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