surveys

Harvard Business Review has a great post about making effective surveys. Rob Markey is a partner with Bain and Company, the consultancy, and huge proponent of the “Net Promoter Score.” He tells us that he himself ignores email invitations to surveys routinely, even though he’s in the business of surveys.
Response rates below 40% in consumer [...]

Share:
  • Twitter
  • del.icio.us
  • Facebook
  • FriendFeed
  • StumbleUpon
  • Digg
  • LinkedIn
  • Technorati
  • email

0 comments

Categories: Blog · home · market research · methods · qualitative research · quantitative research · surveys

Roger Martin has a great post on Harvard Business Review that summarizes how ethnographic research differs from quantitative surveys.
Martin writes:
Qualitative, and especially observational or ethnographic, research enables us to delve much more deeply into the relationship between our firm and its product/service and the customer. Because we aren’t obsessed about adding all the responses together [...]

Share:
  • Twitter
  • del.icio.us
  • Facebook
  • FriendFeed
  • StumbleUpon
  • Digg
  • LinkedIn
  • Technorati
  • email

2 comments

Categories: Blog · Popular · ethnography · home · market research · qualitative research · quantitative research · surveys · time

Few would disagree that fundamental economic change is upon us. Business models are crumbling daily. From the auto industry to the banking industry, it is clear that old ways of doing things are no longer working. The market research industry is just as vulnerable to this shift, yet, like the auto industry before it, it [...]

Share:
  • Twitter
  • del.icio.us
  • Facebook
  • FriendFeed
  • StumbleUpon
  • Digg
  • LinkedIn
  • Technorati
  • email

17 comments

Categories: Blog · Qualitative Research & Design · Research Methods · design · ethnography · home · market research · product design · qualitative research · quantitative research · survey · surveys

DT has a great post over at Design Sojourn that discusses Six Sigma methodology and how it relates to design. He cites Tim Brown at IDEO who argues that Six Sigma is essentially Newtonian, while design thinking is quantum. In his own design work, DT expressed doubts about using Six Sigma:
After studying the Six Sigma [...]

Share:
  • Twitter
  • del.icio.us
  • Facebook
  • FriendFeed
  • StumbleUpon
  • Digg
  • LinkedIn
  • Technorati
  • email

4 comments

Categories: Research Methods · anthropology · design · discourse analysis · ethnography · product design · qualitative research · quantitative research · surveys

In an interesting study, researchers at UBC have found that customers express higher satisfaction when they’re served by white men than by women or people of colour — even when their behaviour is exactly the same. Marketing professor Karl Aquino expressed surprise at the findings, as he told The Globe and Mail
“We had thought there [...]

Share:
  • Twitter
  • del.icio.us
  • Facebook
  • FriendFeed
  • StumbleUpon
  • Digg
  • LinkedIn
  • Technorati
  • email

0 comments

Categories: Research Methods · customer satisfaction · feminism · methods · qualitative research · quantitative research · sociology · surveys

Blog
design
qualitative research
product design
Services
Research design
Ethnography
In-depth Interviewing
Usability testing
Projects
Consumer Electronics
High technology
Health Care