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The Essence of Interaction Design Research: A Call for Consistency
This post is reproduced from the original Interactions magazine article
It started with an innocent query to the IxDA listserv. Someone was sure they had read an article in Interactions magazine once but could not find it again: Wasn’t there something written sometime by someone about something [...]

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Categories: Blog · Research Methods · culture · design · home · interaction design · management · organizations · personas · qualitative research · quantitative research · sample size

Gladwell sparked quite the social media flare when he claimed recently that social media pundits greatly overestimate social media’s ability to effect social change. He compared the famous civil-rights era lunch-counter sit-ins to the revolutionary activity in contemporary Iran and found good, old-fashioned face-to-face relationships were a more effective mobilization tool than the new-fangled Twitter [...]

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Categories: Blog · anthropology · culture · facebook · home · organizations · qualitative research · sample size · social capital · social media · sociology

“But how many people did you talk to?” If you’ve ever done qualitative research, you’ve heard that question at least once. And the first time? You were flummoxed. In 3 short minutes, you can be assured that will never happen again.
Folks, qualitative research does not worry about numbers of people; it worries about deep understanding. [...]

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Categories: Popular · Research Methods · anthropology · culture · design · ethnography · home · interaction design · product design · qualitative research · quantitative research · sample size · sociology · technology design · user experience

Those of you out there who’ve tried it know: recruiting research participants is HARD. Here are a few insights from the research to help you with better recuitment.

Personalized contact with respondents, followed by pre-contact and aggressive follow-up phone calls *: Don’t count on a form letter, email or random tweet to do the job. Capitalize [...]

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Categories: Research Methods · methods · qualitative research · quantitative research · sample size · survey · surveys

Many designers are self-taught, intuitive consumers of research who can translate insights into great designs. But few are trained in the arcane art of research itself. For that reason, many designers don’t know the finer differences between qual and quant research and end up using their respective results inappropriately.
Quantitative research is based on the assumption [...]

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Categories: Popular · qualitative research · quantitative research · sample size

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