by Sam Ladner on October 15, 2009 · 13 comments
in Popular, Research Methods, anthropology, culture, design, ethnography, home, interaction design, product design, qualitative research, quantitative research, sample size, sociology, technology design, user experience
“But how many people did you talk to?” If you’ve ever done qualitative research, you’ve heard that question at least once. And the first time? You were flummoxed. In 3 short minutes, you can be assured that will never happen again.
Folks, qualitative research does not worry about numbers of people; it worries about deep understanding. [...]
Tagged as:
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quantitative research,
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sociology,
thick description,
verstehen
Categories: Popular · Research Methods · anthropology · culture · design · ethnography · home · interaction design · product design · qualitative research · quantitative research · sample size · sociology · technology design · user experience
Those of you out there who’ve tried it know: recruiting research participants is HARD. Here are a few insights from the research to help you with better recuitment.
Personalized contact with respondents, followed by pre-contact and aggressive follow-up phone calls *: Don’t count on a form letter, email or random tweet to do the job. Capitalize [...]
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participation,
qualitative research,
quantitative research,
recruitment,
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Research Methods,
response rates,
surveys
Categories: Research Methods · methods · qualitative research · quantitative research · sample size · survey · surveys
