quantitative research

Data-driven social experience is an entirely new manner of social interaction, one that obscures our emotional connections to people. Data makes social relationships visible, knowable, and countable in unprecedented ways. But it does not — and cannot — convey the emotional experience of social interaction. I’ve already discussed how digital technologies transform text and time. [...]

Share:
  • Twitter
  • del.icio.us
  • Facebook
  • FriendFeed
  • StumbleUpon
  • Digg
  • LinkedIn
  • Technorati
  • email

0 comments

Categories: anthropology · ethnography · facebook · qualitative research · quantitative research · social media · social networks · sociology

Those of you out there who’ve tried it know: recruiting research participants is HARD. Here are a few insights from the research to help you with better recuitment.

Personalized contact with respondents, followed by pre-contact and aggressive follow-up phone calls *: Don’t count on a form letter, email or random tweet to do the job. Capitalize [...]

Share:
  • Twitter
  • del.icio.us
  • Facebook
  • FriendFeed
  • StumbleUpon
  • Digg
  • LinkedIn
  • Technorati
  • email

0 comments

Categories: Research Methods · methods · qualitative research · quantitative research · sample size · survey · surveys

Why does sample size not matter in qualitative research? Because of the assumptions that qualitative researchers make, namely, that the social world is not predictable. Qualitative researchers believe that people are not like molecules or other objects; people’s actions are not predictable.
But quantitative researchers DO believe that social activity IS predictable. So when they compare [...]

Share:
  • Twitter
  • del.icio.us
  • Facebook
  • FriendFeed
  • StumbleUpon
  • Digg
  • LinkedIn
  • Technorati
  • email

4 comments

Categories: Research Methods · qualitative research · quantitative research · user experience

Thousands of people arrive at this blog wanting to know what is the difference between qualitative and quantitative research. Qualitative versus quantitative research is by far the most popular post on this blog. In that first post, I explained why sample size doesn’t matter in qualitative research. In this post, I explain why qualitative research [...]

Share:
  • Twitter
  • del.icio.us
  • Facebook
  • FriendFeed
  • StumbleUpon
  • Digg
  • LinkedIn
  • Technorati
  • email

6 comments

Categories: Research Methods · qualitative research · quantitative research

I am currently teaching a Research Design and Qualitative Methods course at Ryerson University. This is a core course for an interdisciplinary group of students, from social work, to business, to psychology, to sociology to…well you get the picture.
I will be uploading slides from my lectures regularly. See them all at:
http://www.slideshare.net/sladner
I have toyed with adding [...]

Share:
  • Twitter
  • del.icio.us
  • Facebook
  • FriendFeed
  • StumbleUpon
  • Digg
  • LinkedIn
  • Technorati
  • email

0 comments

Categories: Research Methods · design · qualitative research · quantitative research · technology design · user experience

Blog
design
qualitative research
product design
Services
Research design
Ethnography
In-depth Interviewing
Usability testing
Projects
Consumer Electronics
High technology
Health Care