quantitative research

Using traditional segmentation and “variable-driven” view of the world sometimes fails. This is the story of that sort of failure.
The other day my streetcar drove past a McDonald’s. The parking lot was jammed. Searching in vain for a parking spot was someone driving a…Maserati. A what? I did a double-take. My researcher’s mind couldn’t [...]

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Categories: Blog · bourdieu · class · culture · ethnography · luxury goods · qualitative research · quantitative research

On or around October 7, BlackBerry users in Europe started noticing problems with their email and BlackBerry Messenger (BBM) service. By October 12, the outage had spread to North America. Not all of BlackBerry’s 70 million customers were affected, but a significant portion certainly were.
Copernicus saw an opportunity to understand a little more about the [...]

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Categories: BlackBerry · Blog · home · mobile · quantitative research · sociology · survey

Harvard Business Review has a great post about making effective surveys. Rob Markey is a partner with Bain and Company, the consultancy, and huge proponent of the “Net Promoter Score.” He tells us that he himself ignores email invitations to surveys routinely, even though he’s in the business of surveys.
Response rates below 40% in consumer [...]

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Categories: Blog · home · market research · methods · qualitative research · quantitative research · surveys

I recently spoke with JohnnyHolland’s Jill Christ and Andrew Harris about research for the design process. The result is an easy-listening podcast, ready for download onto your iPod! Radio Johnny also has a huge number of other, fantastic podcasts.
Jill provides some highlights:
Sam Ladner share her insights about Design Research, and what the Interaction Design community [...]

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Categories: Research Methods · design · ethnography · qualitative research · quantitative research

The Essence of Interaction Design Research: A Call for Consistency
This post is reproduced from the original Interactions magazine article
It started with an innocent query to the IxDA listserv. Someone was sure they had read an article in Interactions magazine once but could not find it again: Wasn’t there something written sometime by someone about something [...]

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Categories: Blog · Research Methods · culture · design · home · interaction design · management · organizations · personas · qualitative research · quantitative research · sample size

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