Design Research and Strategy
Social media “gurus” abound these days. Which ones are worth listening to and which ones are bullshitters?
Philosopher Harry Frankfurt exposed bullshitters in his famous essay “On Bullshit.” The liar knows what the truth is and cares very much about concealing it. The bullshitter, on the other hand, doesn’t care what the truth is and has [...]
Categories: Popular · Research Methods · bourdieu · class · culture · home · luxury goods · methods · social capital · social media · social networks
In an interesting study, researchers at UBC have found that customers express higher satisfaction when they’re served by white men than by women or people of colour — even when their behaviour is exactly the same. Marketing professor Karl Aquino expressed surprise at the findings, as he told The Globe and Mail
“We had thought there [...]
Categories: Research Methods · customer satisfaction · feminism · methods · qualitative research · quantitative research · sociology · surveys
Those of you out there who’ve tried it know: recruiting research participants is HARD. Here are a few insights from the research to help you with better recuitment.
Personalized contact with respondents, followed by pre-contact and aggressive follow-up phone calls *: Don’t count on a form letter, email or random tweet to do the job. Capitalize [...]
Categories: Research Methods · methods · qualitative research · quantitative research · sample size · survey · surveys
Ethnography is bandied about frequently in business and design circles these days. And sadly, like many buzz words, its true meaning has been lost in its popularity. Let me start by saying ethnography is hot today because it provides you insight you can’t get from being far away from your target users.
Ethnographic research evolved out [...]
Categories: Research Methods · ethnography · methods