by Sam Ladner on July 12, 2011 · 3 comments
in Blog, anthropology, culture, design, ethnography, home, market research, mobile, product design, qualitative research, sociology, technology design
In our work with Ryerson University, we are uncovering some interesting findings about domestic mobile phone use. For example, mobile phones are affecting family management:
Smartphones bind families closer: some participants told us that their texting increased when they upgraded to a smartphone. A discrete text to one’s spouse is easily tolerated in the workplace, making [...]
Tagged as:
culture,
ethnography,
gender,
mobile,
sociology
Categories: Blog · culture · ethnography · families · home · market research · mobile · women
by Sam Ladner on May 20, 2011 · 2 comments
in Blog, anthropology, culture, design, ethnography, home, market research, mobile, product design, qualitative research, sociology
My column in University Affairs has finally been published. In it, I argue that social scientists have both practical and moral reasons to seek out work in the business world:
Social scientists can improve business outcomes by doing what they’ve been trained to do: examine the social practices around the product or service. We are studying [...]
Tagged as:
academic,
linkedin,
research,
sociology
Categories: Blog · Popular · home · management · organizations · sociology
