Design Research and Strategy
The LA Times is reporting a shocking finding: men are doing the grocery shopping! In other news, they also apparently buy clothes, change diapers, and book swimming lessons. Will wonders never cease. The Times tells us that the grocery retailers are finally waking up to this supposed gender revolution:
The nation’s biggest food and personal products [...]
Categories: Blog · culture · feminism · food · home · market research · sociology · women
Christmas shopping season is in full swing, but one retail company stands out for its message: don’t buy our stuff. That’s right, Patagonia is telling its customers that they should NOT buy more of its products. From their blog:
What kind of crazy reverse psychology is this? Is Patagonia trying to fool its customers into buying [...]
Categories: Blog · anthropology · brand · ethnography · home · market research · qualitative research
On or around October 7, BlackBerry users in Europe started noticing problems with their email and BlackBerry Messenger (BBM) service. By October 12, the outage had spread to North America. Not all of BlackBerry’s 70 million customers were affected, but a significant portion certainly were.
Copernicus saw an opportunity to understand a little more about the [...]
Categories: BlackBerry · Blog · home · mobile · quantitative research · sociology · survey
I had the privilege to work under Roger Martin when I worked at the Institute for Competitiveness and Prosperity. Roger’s got much to say about innovation, and I find his take to generally reinforce the “qualitative lens” Copernicus takes to its projects. Roger recently wrote for Harvard Business Review that companies don’t get growth from [...]
Categories: Blog · anthropology · design · ethnography · home · market research
Harvard Business Review has a great post about making effective surveys. Rob Markey is a partner with Bain and Company, the consultancy, and huge proponent of the “Net Promoter Score.” He tells us that he himself ignores email invitations to surveys routinely, even though he’s in the business of surveys.
Response rates below 40% in consumer [...]
Categories: Blog · home · market research · methods · qualitative research · quantitative research · surveys