Design Research and Strategy
The LA Times is reporting a shocking finding: men are doing the grocery shopping! In other news, they also apparently buy clothes, change diapers, and book swimming lessons. Will wonders never cease. The Times tells us that the grocery retailers are finally waking up to this supposed gender revolution:
The nation’s biggest food and personal products [...]
Categories: Blog · culture · feminism · food · home · market research · sociology · women
In an interesting study, researchers at UBC have found that customers express higher satisfaction when they’re served by white men than by women or people of colour — even when their behaviour is exactly the same. Marketing professor Karl Aquino expressed surprise at the findings, as he told The Globe and Mail
“We had thought there [...]
Categories: Research Methods · customer satisfaction · feminism · methods · qualitative research · quantitative research · sociology · surveys
Newsflash from the Obvious File: The New York Times tells us that apparently, women like smart phones! This simplistic understanding of gendered experiences with technology is what makes poor technology. The journalist cites a marketer from AT&T, a supposed “expert” on gender-based design:
David Christopher, the marketing chief of AT&T’s wireless division, said women were [...]
Categories: design · feminism · product design