Design Research and Strategy
Copernicus’s Sam Ladner is vying for coveted spot on the SXSW agenda. The topic: consumer culture.
SXSW “crowdsources” its panel picks. The organizers have devised a voting system, which (ostensibly) culls the least worthy panel ideas. (I say “ostensibly” because there is an interesting cultural element to this process, but that’s another blog post.) Please join [...]
Categories: anthropology · culture · ethnography · market research
Lies are an important source of design insight. Design research ought to embrace lies as potential sources of creative inspiration. Lies are indicators of a gap between what we are and what we think we ought to be. Well-designed products soften and assuage the effects of this gap.
The other day, one interviewee asked me, near [...]
Categories: Blog · anthropology · culture · design · ethnography · home · innovation · interaction design · market research · qualitative research · sociology
Roger Martin has a great post on Harvard Business Review that summarizes how ethnographic research differs from quantitative surveys.
Martin writes:
Qualitative, and especially observational or ethnographic, research enables us to delve much more deeply into the relationship between our firm and its product/service and the customer. Because we aren’t obsessed about adding all the responses together [...]
Categories: Blog · Popular · ethnography · home · market research · qualitative research · quantitative research · surveys · time
Few would disagree that fundamental economic change is upon us. Business models are crumbling daily. From the auto industry to the banking industry, it is clear that old ways of doing things are no longer working. The market research industry is just as vulnerable to this shift, yet, like the auto industry before it, it [...]
Categories: Blog · Qualitative Research & Design · Research Methods · design · ethnography · home · market research · product design · qualitative research · quantitative research · survey · surveys
“But how many people did you talk to?” If you’ve ever done qualitative research, you’ve heard that question at least once. And the first time? You were flummoxed. In 3 short minutes, you can be assured that will never happen again.
Folks, qualitative research does not worry about numbers of people; it worries about deep understanding. [...]
Categories: Popular · Research Methods · anthropology · culture · design · ethnography · home · interaction design · product design · qualitative research · quantitative research · sample size · sociology · technology design · user experience