Data-driven social experience is an entirely new manner of social interaction, one that obscures our emotional connections to people. Data makes social relationships visible, knowable, and countable in unprecedented ways. But it does not — and cannot — convey the emotional experience of social interaction. I’ve already discussed how digital technologies transform text and time. [...]
Tagged as:
analogue,
data,
data visualization,
digital,
facebook,
linkedin,
social network analysis,
social networks,
sociology
Categories: anthropology · ethnography · facebook · qualitative research · quantitative research · social media · social networks · sociology
We all use personas in everyday social situations. But, like in many design projects, we use to them to typecast instead of to evoke empathy. Personas, like stereotypes, often result in discriminatory behavior. When used in design, personas can create poor design that disempowers and alienate users.
We all like to know how to treat people [...]
Tagged as:
gender,
persona,
persona development,
personas,
product design,
qualitative research,
stereotypes,
user experience
Categories: design · ethnography · personas · product design · qualitative research · user experience
Ethnography is bandied about frequently in business and design circles these days. And sadly, like many buzz words, its true meaning has been lost in its popularity. Let me start by saying ethnography is hot today because it provides you insight you can’t get from being far away from your target users.
Ethnographic research evolved out [...]
Tagged as:
ethnography,
qualitative research,
Research Methods
Categories: Research Methods · ethnography · methods
