Design Research and Strategy
The bane of many women’s existence appeared in today’s New York Times: irregular clothing sizes. The journalist interviewed one young woman who complained about irregular sizing:
“I can be anywhere from a 0 at Ann Taylor to a 6 at American Eagle,” she said. “It obviously makes it difficult to shop.”
The woman used a body scanner, [...]
Categories: Blog · anthropology · culture · design · product design · sociology · women
I recently gave a guest lecture to the Master’s of Design students at OCADU on how to research culture. Don’t worry if you missed it, because you can now listen to the same lecture and get the presentation!
Below is the audio and presentation from that lecture. Are you interested in more? Consider Culture Coaching, a new [...]
Categories: Blog · anthropology · culture · design · home · methods · qualitative research · sociology
Social media today can take some wisdom from past research into social networks. Mark Granovetter’s famous sociological study of how people hear about job opportunities found that “weak ties” to friends and acquaintances are actually more beneficial than “strong ties” to family and close friends. Social media marketers need to consider who has weak ties [...]
Categories: Blog · Popular · anthropology · culture · facebook · home · management · organizations · personas · social media · social networks
The Essence of Interaction Design Research: A Call for Consistency
This post is reproduced from the original Interactions magazine article
It started with an innocent query to the IxDA listserv. Someone was sure they had read an article in Interactions magazine once but could not find it again: Wasn’t there something written sometime by someone about something [...]
Categories: Blog · Research Methods · culture · design · home · interaction design · management · organizations · personas · qualitative research · quantitative research · sample size
I am a new home owner. Like many new home owners, I am both fascinated and repelled by the most terrifying show on television: Holmes on Homes. This show demonstrates a key aspect to understanding social life: normativity or what “should be.”
For those unfamiliar with the show, allow me to summarize the narrative arc of [...]
Categories: Blog · anthropology · culture · design · home · market research · product design · sociology