About

Copernicus Consulting is a boutique research company that specializes in uncovering design insights, creating design strategies, and aligning organizations to realize those strategies.

We are a small, specialized firm that provides a unique level of expertise in qualitative research. We use qualitative methodologies to uncover unmet needs.

These insights result in new and innovative ways to deliver services or unique product or product features. Firms that work with us will also learn how their own organizational design helps or hinders sustainable innovation.

When to use design research

Design research uncovers deep insights about products, people, communications, marketing strategies, and organizational structures. We have employed design research in:

• Product design
• Web site design
• Organizational change
• Mergers
• Go-to-market strategies
• Innovation programs

About Sam Ladner, PhD

Sam Ladner is founder and principal consultant with Copernicus Consulting Group. Using a range of methods including interviewing, observation and ethnography, she consults on digital product design, organizational change, and the social aspects of technological innovation. She has published in peer-reviewed journals including Time & Society and The Canadian Journal of Communication She has consulted companies including Citibank, Dell, Roche Pharmaceuticals, Smith Barney, Nokia, VeriSign and Genentech. She holds a PhD in sociology from York University.