Copernicus Consulting is a social research firm. We help our clients understand the socio-cultural lives of their customers.

Our story
Nikolai Copernicus was an astronomer who shocked the 16th Century world when he argued that the Earth revolved around the Sun. This “heliocentric” view upended centuries of assumptions that the Earth was the centre of the universe. Copernicus Consulting offers clients the opportunity to enter a “customer-centric” universe.

We put your customers and their lives at the centre of inquiry. Typical projects include ethnographic field research, in-depth interviewing, and participant observation of everyday life. Our clients learn how to design better products services and how to communicate more effectively with their customers. If you want to understand how your customers think and what they think about you, Copernicus can help you.

Areas of expertise

  • Financial services
  • Pharmaceuticals and health care
  • Consumer packaged goods
  • Technology and telecom
  • Government policy
  • Not-for-profit and program evaluation

Segment experience

  • Professionals: engineers; physicians
  • Women
  • Families
  • Gays and lesbians
  • Early technology adopters

Where we fit

Copernicus specializes in ethnography and contextual inquiry. That means our researchers immerse themselves in your customer’s environment. This kind of research is best used in:

  • Product design
  • Web site design
  • Organizational change
  • Mergers
  • Go-to-market strategies
  • Innovation programs

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qualitative research
product design
Research design
In-depth Interviewing
Usability testing
Consumer Electronics
High technology
Health Care