Design Research and Strategy
From the monthly archives:
Some of you may know that I am a Toronto-based sociologist who frequently works in applied settings with designers and technologists. I’m intrigued with what appears to be happening in the Toronto scene where design and technology intersect. In particular, I’m fascinated with the role Twitter plays in organizing work. So I’m starting an ethnography [...]
Categories: Blog
It’s very common to turn to numbers first when strategizing about new products, policies, or social movements. But nuanced, sideways or “integrative” thinking often requires more than just numbers. This is where qualitative research can help you.
Most people are trained to think of “research” as numbers and “hard facts.” That approach will lead to very [...]
Categories: Blog