Design Research and Strategy
From the monthly archives:
The New York Times is reporting that WalMart’s new fangled milk jug is getting mixed reviews.
What’s not to like? Plenty, as it turns out.
The jugs have no real spout, and their unorthodox shape makes consumers feel like novices at the simple task of pouring a glass of milk.
The design of the milk jug is so [...]
Categories: product design · user experience
We bandy about the word “average” all the time. What exactly IS an average, and how does it help design research?
Use the average to quickly summarize something that is already a number: minutes, ages, heights, visits, etc. Don’t use the average to explain something that needs more detail. And keep in mind, the average gets [...]
Categories: Research Methods · product design · qualitative research · quantitative research
Newsflash from the Obvious File: The New York Times tells us that apparently, women like smart phones! This simplistic understanding of gendered experiences with technology is what makes poor technology. The journalist cites a marketer from AT&T, a supposed “expert” on gender-based design:
David Christopher, the marketing chief of AT&T’s wireless division, said women were [...]
Categories: design · feminism · product design