Design Research and Strategy
From the monthly archives:
I loved it when I first saw it. Brandtags.net invites users to look at a logo and type in the first thing that enters their minds. I found it fascinating — until I realized it’s yet another example of poor research perpetuating negative stereotypes of women.
Type in “Oprah” and see what happens. The top three [...]
Categories: Research Methods · brand · product design · qualitative research
Folks,
Below is a (very!) brief overview of online surveys. This slideshow, via slideshare, is intended for people in the Web design industry. IAs, designers, media planners, strategists, usability researchers, and producers will learn if they should, in fact, do a survey.
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Categories: Research Methods · customer satisfaction · design · quantitative research · surveys · user experience
For those of you interested in my presentation from Toronto’s MESH 08 conference, here is the presentation via slideshare. Part of this presentation was inspired by my thoughts on the brand as a self.
A great summary of the talk by Mark Blevis, and another by Connie Crosby.
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Categories: social media
Dori Tunstall has written a fantastic post that details how a simple card sort can become a deeper exercise in analysis. Dr. Tunstall is a PhD anthropologist and the University of Illinois at Chicago. She explains how anthropology takes design research to a deeper level in card sorting, a common technique for information architecture:
“In addition [...]
Categories: Research Methods · design · product design · qualitative research · technology design · user experience
The output from qualitative research is often overwhelming. Unlike quant research, qual findings are often messy and hard to decipher. Here are some techniques to manage the voluminous data of qualitative studies.
Start with clear research questions: in an earlier post I explained how to set up a design research project, step by step. One of [...]
Categories: Research Methods · qualitative research