From the daily archives:

Thursday, November 8, 2007

In a previous post, I talked about what designers need to know about economic class. How did we learn that economic class can be “seen” in designs? How did we learn that “refined” taste is “upper” class?
In general, use qualitative research at the beginning of a design process to uncover innovations. Use quantitative research at [...]

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Categories: Research Methods · qualitative research · quantitative research

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