Design Research and Strategy
From the monthly archives:
Many designers are self-taught, intuitive consumers of research who can translate insights into great designs. But few are trained in the arcane art of research itself. For that reason, many designers don’t know the finer differences between qual and quant research and end up using their respective results inappropriately.
Quantitative research is based on the assumption [...]
Categories: Popular · qualitative research · quantitative research · sample size
The data provided through Web analytics offer promise to interaction designers by pointing to potential user experience problems. But interaction designers who think they should base critical design decisions on Web data are misguided at best and downright irresponsible at worst.
Web user experience practitioners recently embraced web-traffic measurement as a user experience research method. This [...]
Categories: qualitative research · user experience · web analytics