Design Research and Strategy
Copernicus Consulting is a boutique research company that specializes in uncovering design insights, creating design strategies, and aligning organizations to realize those strategies.
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Lies: a source of design inspiration
June 28th, 2010
Lies are an important source of design insight. Design research ought to embrace lies as potential sources of creative inspiration. Lies are indicators of a gap between what we are and what we think we ought to be. Well-designed products soften and assuage the effects of this gap.
Photo courtesy of: www.flickr.com/photos/lwr/213108466
The other day, one interviewee asked me, near the end of the interview, what “is this …
Designing a design-thinking organization
May 5th, 2010
Yesterday, I attended Roger Martin’s presentation of his new book, The Design of Business, hosted at the Ontario College of Art and Design. Roger gave a brief overview of his book and then engaged in a dialogue with the host, Michael Dila, and members of the audience.
Roger explained that some organizations are better able to embrace “design thinking,” which he defines as the ability to think both analytically and intuitively. He …
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