Research, Insight and Strategy
Copernicus Consulting is a social research firm. We help our clients understand the socio-cultural lives of their customers, their employees, and their partners. We provide qualitative and quantitative research services including in-depth interviewing, focus groups, ethnography and online surveys.
We show our clients what is hidden in plain sight.
Latest blog entries
Newsflash: Men shop in grocery stores!
Grocery retailers are trying to understand “men.” What they really need to do is understand masculinity.
Values-based marketing: Patagonia gets it
What kind of crazy reverse psychology is Patagonia’s “don’t buy this jacket” marketing campaign? Spoiler: it’s not marketing.
How did the BlackBerry outage make people feel?
Download our free analytical white paper!
Companies need more “appreciation” than analysis
Why Roger Martin thinks analysis is killing growth
New handset, new life
What triggers new handset purchases? What happens after that?
Domestic Mobile Use
Are family dynamics changing due to increased smartphone usage?
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